Graphic Design (Print Media)

Graphic Design (Print Media) focuses on the art and techniques of creating visual content for traditional print formats. This course explores the principles and practices involved in designing effective and aesthetically pleasing print materials such as brochures, posters, magazines, and advertisements. Participants will learn to use industry-standard software like Adobe Photoshop, Illustrator, and InDesign to craft compelling designs, with a focus on layout, typography, color theory, and visual hierarchy. The course covers essential aspects of print production, including pre-press processes, file preparation, and understanding various printing techniques and materials. Students will gain hands-on experience in creating professional-quality print designs that effectively communicate messages and engage audiences. By the end of the course, learners will be adept at producing high-impact print media that adheres to industry standards and meets client needs.

This course offers a broad, cross-disciplinary learning experience for students looking to pursue career in Graphic Design (Print Media). The purpose of the Graphics Design (Print Media) course is to provide a comprehensive introduction to young people that will provide them with the contemporary terminologies, processes, issues and trends to start their professional career in Pakistan. The course has been established to address specific concerns, such as the national, regional and local cultures, the work force availability within the country, and meeting and exceeding the needs and potentials of their companies. The course prepares the trainee to design and publish work for industries such as advertisement, publishing houses, education sector.